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Rolled Right, Lit Bright: Vibes Partnership Story
Grow World
In this episode, Nick Morin, CEO of Grow World, sits down with Joe Hurwitz, part of the team behind Vibes Papers—one of the most recognized names in premium rolling papers—to roll back the curtain on their origin story, cultural influence, and commitment to authenticity. From their early days carving out a niche in a saturated market to forging powerful partnerships with icons like BIC Lighters & SevenEleven, this is the inside story of how Vibes became more than just a paper brand. We explore what it takes to build real brand equity in the cannabis space, how collaborations (done right) elevate the entire industry, and why staying true to your roots matters more than ever. Whether you're a grower, entrepreneur, or just passionate about the culture, this conversation lights it up.
Cannabis Titans: James Loud & Arjan Roskam
Grow World
In this powerhouse episode, we bring together two of the most influential figures in the cannabis industry—James Loud and Arjan Roskam—for an insightful conversation about genetics, breeding, and the future of cannabis worldwide. James Loud, a renowned breeder and cannabis innovator, shares his deep knowledge of plant science, strain development, and the ever-evolving landscape of genetics. Joining him is Arjan Roskam, the legendary "King of Cannabis" and founder of Green House Seed Co., who has spent decades traveling the globe in search of the rarest and most potent landrace strains. Together, they discuss their journeys in the industry, the challenges of maintaining genetic diversity, the science behind elite breeding, and the global impact of legalization. Whether you're a cultivator, a connoisseur, or just passionate about cannabis, this episode is packed with history, insight, and expert perspectives. 00:00 Intro